LPG Endermologie

The Brief

Entice Communications has been the PR agency of choice for LPG Endermologie in the UK since 2010, with an initial focus on raising consumer awareness of their new LPG Lipomassage body treatment.

The Plan

Trial was key to the success of our campaign and as such, we invited our top-tier consumer beauty journalists to an exclusive launch event at The Sanderson Hotel where journalists attended a private consultation with an LPG expert before experiencing a Lipomassage body treatment of choice.

The Results

The consumer launch event was a resounding success, with key beauty journalists attending and learning about the LPG treatment. Consumer coverage appeared in a range of high-quality publications that fitted our target profile, including; Hello!, Prima, The Times, Evening Standard and Harper’s Bazaar.

Key statistics:
• 26 journalists attended the Lipomassage launch event.
• A further 10 journalists who were unable to attend on the day, featured the treatment on • • their beauty pages.
• More than 6 million people reached
• More than £41,000 advertising value equivalent
• More than £125,000 perceived editorial value