The Brief

Entice PR was retained by SIX3NINE on a 8 month project basis in September 2015 to raise awareness of their Covent Garden Studio and their team of experts in order to generate membership enquiries and support future centre launches.

The Plan

To kick-start the consumer PR campaign and position the SIX3NINE team as leaders in their field, Entice organised a fitness trends event for target press. At the event, the SIX3NINE training team presented their 2016 fitness trends report which was written in conjunction with Entice. Entice secured coverage for SIX3NINE in top tier consumer media in relation to the event.

Additionally, Entice Communications has organised consultations, PT sessions and training classes with target press, offering them the chance to trial the SIX3NINE offering first hand and personally experience the expertise of the trainers and SIX3NINE’s unique offering. Entice has also organised a launch of their “Ladies that Lift” class for target media and worked on expert comment opportunities with various SIX3NINE trainers including Clint Kelly, James Summersby and Dan Price.

Alongside this activity, Entice has also organised reader offers with target publications and implemented bigger feature pitching, seasonal angles and awareness days into our outreach.

The Results

During the campaign, coverage for SIX3NINE has appeared in key print and online publications, including The Guardian, Tatler magazine, Love Sunday, The I Newspaper, Shortlist, Hello Online, ELLE Online, Mail Online, New! and the Mirror Online.

Key Statistics:

•    Our activities between September and December 2015 generated 17 pieces of coverage in key consumer titles with an advertising value of £45,437, PR value of £137,211 and circulation of 256,477,782.

•    Coverage in 2015 equated to an ROI of 11 for the consumer PR campaign.