The Brief

StopHair is a unique natural product which offers a long-term, pain-free and cost-effective solution to unwanted body hair.

StopHair retained Entice Communications for a four month project in summer 2013 to officially launch StopHair to the consumer press.

The Plan

Our summer campaign focused heavily on product placement through sampling to key journalist contacts, followed by ongoing press office duties.

The Results

In our four month campaign, we secured coverage for StopHair in target titles including Shortlist, The Sun, Grazia, The Beauty Pages and Love It! and Press Association.

This outreach enabled us to secure 40 pieces of coverage in consumer media, communicating to more than 6 million prospective customers which resulted in an AVE of more than £45,875 and a PR value of more than £137,625.