The Third Space

The Brief

In late 2010, Entice was briefed to raise awareness and create a media buzz about the planned launch of The Third Space’s second outpost in  during spring 2011. This club has two new concepts, a spa called the spa@thethirdspace and an innovative training concept, called the Retro Gym.

The Plan

The Third Space Health Club is a state of the art health club with sites in Soho and Marylebone, London. Entice has worked with The Third Space since 2009, devising, managing and implementing PR campaigns on a range of projects to raise awareness of the specialist facilities, services and treatments available at The Third Space and The Third Space Medicine at Soho.

The Results

Highlights include a half page exclusive on the Retro Gym at the new Marylebone club in the Evening Standard, a four page feature in Psychologies carrying the by-line from one of the fitness experts at The Third Space, a three page case study in GQ, as well as three pieces of coverage in succession highlighting the opening of the Marylebone Club in the Marylebone Journal.