Water for Health

The Brief

Entice Communications was initially retained by Water for Health on a project basis in January 2015 to introduce UnoCardio 1000, a unique fish oil supplement in the WHC range, to target consumer press. This three month campaign aimed to secure coverage for the product and promote a LabDoor study, which named UnoCardio 1000 as the highest quality fish oil supplement on the market.

Due to the success of this initial project, Entice was subsequently retained on an ongoing retainer basis to secure widespread coverage for the entire WHC range, via product placement, feature development and placement, and expert comment opportunities.

The Plan

To kick start the consumer PR campaign, Entice Communications secured coverage for UnoCardio 1000 in top tier consumer media and promoted the LabDoor study. This was a targeted campaign, offering key journalists samples of UnoCardio1000 in exchange for coverage on relevant pages and upcoming features. In addition to this activity, Entice also worked with Naturopathic Nutritionist Amy Morris on expert comment opportunities and expert-led features to help position the brand as market leaders, further building brand awareness, product education and driving sales.

Alongside this activity, Entice has also organised reader offers and competitions with target publications and implemented bigger feature pitching, blogger outreach, seasonal angles and awareness days into our outreach.

The Results

To date, coverage for Water for Health has appeared in key print and online publications, including Daily Mail, The Sun on Sunday, Love Sunday, The I Newspaper, OK!, Express Online, ELLE Online, Mail Online, Cosmo Online, and the Mirror Online.

Key Statistics:

•    Our activities in 2015 generated 32 pieces of coverage in key consumer titles with an advertising value of £90,520, PR value of £271,560 and circulation of 256,477,782.

•   Coverage in 2015 equated to an ROI of 31 for the consumer PR campaign.