Bio-Kult

The Brief

Entice PR was initially retained by Protexin Healthcare for a 6 month summer health campaign to promote the benefits of two of their new probiotic supplements Bio-Kult Candéa and Pro-Cyan, which had been developed to combat Candida and Urinary Tract infections respectively. This campaign involved the creation of a summer themed press mailer of a branded beach bag containing a bespoke summer lifestyle magazine with product information and advice, beach mat and ball as well as product samples.

Following on from this successful launch project, we have been engaged on an ongoing retainer basis for the past 3.5 years to promote the benefits of their unique multi-strain probiotic supplement probiotic supplement Bio-Kult, for improved immunity and gut health, as well their other specialist probiotic strains including Bio Kult Infantis for children.

 

Our ongoing consumer PR activity aims to secure coverage for the Bio-Kult brand and its product range and encourage discussion around the benefits of taking probiotics in general within target consumer press.

The Plan

Over the years, Entice has secured a consistently high level of quality coverage for Protexin’s probiotic supplements in a wide range of top tier consumer media. Alongside pure product placement opportunities, Entice has worked closely with their in-house team of experts to create topical and original expert led features which have been very popular with our target media and have resulted in dozens of stand-alone pieces of coverage.

As well as responding to research and news stories to maximise coverage opportunities, Entice has also developed a rich bank of case studies who had overcome various issues due to using Bio-Kult on a regular basis.

The Results

Thus far, our consumer PR campaign has resulted in extensive coverage in target titles including Daily Mail, Red, The Telegraph, Hello, Prima, Glamour, Saga, Woman, OK, Daily Mirror, Woman & Home, Natural Health and The Sun.

Key Statistics:

Our activities in 2015 generated 113 pieces of coverage in key consumer titles with an advertising value of £291,109, PR value of £870,327 and circulation of 1,293,112,248, which equated to an ROI of 22 for the consumer PR campaign.