Bio Kult

The Brief

Entice was initially retained for a 6-month summer health campaign to promote the benefits of two new probiotic supplements; Bio-Kult Candéa and Pro-Cyan, which had been developed to combat Candida and Urinary Tract infections respectively. This campaign involved the creation of a summer themed press mailer, followed by a proactive consumer press office outreach, centred heavily on expert comment and feature pitching.

Following on from this successful launch project, Entice has been engaged on an ongoing retainer basis for the past five years to promote the benefits of the entire Bio-Kult range. This includes their unique multi-strain probiotic supplement for improved immunity and gut health and their other specialist probiotic strains including Bio-Kult Candea and Pro-Cyan, Bio-Kult Migrea and Bio-Kult Mind, as well as Bio-Kult Infantis for children.

Our ongoing consumer PR activity aims to secure coverage for the Bio-Kult brand and its product range and encourage discussion around the benefits of taking probiotics in general within target consumer press.

The Plan

Over the years, Entice has secured a consistently high level of quality coverage for the Bio-Kult range in a wide variety of top tier consumer media. Alongside pure product placement opportunities, Entice has worked closely with their in-house team of experts to promote published research and create topical and original expert led features, to educate our target audience, which have resulted in many stand-alone pieces of coverage.

In addition to our press office duties, Entice has carried out various press launch events, including a blogger and influencer event at The Crystal Maze Live in London, centred around the gut/brain axis and designed to tie into the launch of Bio-Kult’s Christmas Challenge and “Survive Winter” campaign. As well as organising events, responding to research and news stories to maximise coverage opportunities, Entice has also developed a rich bank of case studies who have overcome various issues due to using Bio-Kult on a regular basis.

The Results

Our consumer PR activities have resulted in extensive coverage in key target titles including The Daily Mail, Red, The Telegraph, Hello, Prima, Glamour, Saga, Woman, OK, Daily Mirror, Woman & Home, Natural Health and The Sun.