Young LDN

The Brief

Following a competitive pitch process, Entice was retained by Young LDN to raise awareness amongst target press and bloggers of their brand-new luxury beauty and skincare destination in Notting Hill.

The Plan

To kick-start the consumer PR campaign, Entice organised a launch event for target consumer journalists, influencers and bloggers, offering them the chance to trial one of the signature treatments, which resulted in extensive coverage for Young LDN in key top tier consumer media and generated a buzz on social media.

Following this event, Entice has continued to carry out a proactive consumer press office function to secure ongoing coverage for Young LDN through press trials, tried and tested features, new treatment reviews, expert-led feature pitching, event listings, as well as founder profiling and securing interviews for Young LDN’s celebrity ambassador, Sadie Frost.

In January 2020, Entice were also tasked with launching Young LDN’s pop-up in House of Fraser, London. To promote the launch, Entice invited press from nearby media houses to try the treatments at the facial bar, which resulted in coverage in key national and regional press.

The Results

To date, coverage for Young LDN has appeared in key print and online consumer publications, including Vanity Fair Online, Time Out London, Glamour Online, Stylist, GQ Online and Fabric. Entice has also been responsible for building a loyal celebrity and influencer following for the brand who regularly support the brand through social posts.