F45

The Brief

Following a competitive pitch process Entice has been retained by F45 on an ongoing retainer basis since their launch in the UK in order to raise awareness of this exciting HIIT studio concept amongst target consumers and prospective franchisees and to drive footfall to their studios nationwide.

The Plan

To kick-start the consumer PR campaign, Entice organised a series of press events for target consumer journalists and bloggers, enabling them to trial an F45 class for themselves. The events were attended by over 120 journalists in total and resulted in very strong coverage in target publications.

As the campaign has continued and more F45 studios have expanded across the UK, Entice has continued to organise quarterly events to introduce target media and bloggers to new classes and F45 studios, including an influencer and blogger event hosted by US ambassador and fitness influencer, Paige Hathaway. In addition, Entice was instrumental in appointing fitness influencer Bradley Simmonds as a UK ambassador for F45, who they worked closely with to host media events and carry out interviews. 

In addition to these events, Entice continues to secure coverage through a proactive consumer and trade PR campaign, which incorporates ongoing tried and tested features, case study placement, expert comment and feature pitching, as well as reader offers and competitions, alongside interviews with the management team and ambassadors.

The Results

To date, coverage for F45 has appeared in key print and online consumer publications, including GQ, Evening Standard, Harper’s Bazaar Online, Elle Online, Red Online, The Telegraph Online, Esquire magazine, Tatler magazine, OK! Magazine, Glamour Online, Daily Express, The I Newspaper and The Mail on Sunday to name but a few. Trade media highlights include a double page spread in Elite Franchise, Health Club Management and Entrepreneur Magazine.