Foga

The Brief

Following a competitive pitch process, Entice was selected to carry out an initial 6-month project to secure consumer coverage for FOGA Plantshakes; a range of instant smoothies made from freeze-dried fruits and vegetables.

In addition to consumer PR, Entice was also retained to carry out an influencer engagement campaign, and was tasked with supporting the launch of FOGA’s first retail store opening in Bluewater.

Following a successful launch project, Entice was retained on an ongoing basis to continue to generate awareness of the FOGA range and support all new product launches.

The Plan

To kickstart the PR campaign and support the launch of the FOGA Plantshakes, Entice organised a Media House Tour and creative mailer activity for key press and influencers. This approach was designed to bring the product to life and illustrate the brand’s commitment to the environment. The Media House Tour saw creative mailers delivered to journalists via a FOGA branded bike which doubled up a ‘pop-up smoothie bar’, which was positioned outside the main media houses, enabling journalists to sample the Plantshakes.

In addition to this activity, Entice has continued to raise awareness of FOGA through a proactive consumer press office function, centred heavily on expert comment and features from FOGA’s nutritional therapist, as well as securing coverage through product placement, founder profiling opportunities and tried and tested features.

The Results

To date, coverage for FOGA has appeared in key print and online consumer publications, including Evening Standard, Stylist, GQ Online, Daily Express Online, DOSE, Woman & Home Feel Good You and Woman. Influencer highlights include Instagram stories on the Instagram channels of Sadie Frost, Top Sante and Fit & Well and Brunch n’ Grind.