The Brief

Following a competitive pitch process, Entice Communications was selected to work on the consumer PR launch of Obalon, the world’s first swallowable weight loss balloon.
Supported by clinical studies, Obalon offers a real weight loss solution for those who have previously been unsuccessful in losing weight or who do not meet the BMI criteria for traditional surgical weight loss procedures.

As part of our remit, Entice was responsible for the creation of a dedicated consumer website, www.obalon.co.uk, as well as all supporting patient literature and brochures. We were also responsible for developing case studies and brand experts, as well as running a proactive consumer and trade press office.

The Plan

To mark the official launch of Obalon in the UK, Entice arranged a roundtable press event on January 21st 2014 for key medical, health and lifestyle journalists with presentations from company representatives, medical experts as well as the first UK Obalon case study.
The event was well attended by over 30 journalists from key target media including national newspapers, lifestyle press, radio and television.

Post-launch, we have been working with our target media to secure additional features and place Obalon case studies in broader weight loss features.

The Results

Post our event, we secured coverage in nearly all major broadsheet and tabloid publications including The Times, The Telegraph, The Daily Mail, Mail Online, The Sun, The Metro and Evening Standard as well as multiple regional publications. The brand also achieved extensive broadcast coverage on LK Today, Sky News, This Morning, ITV, Radio 4, Capital, Heart and multiple regional stations.

In three months post the launch, over 320 pieces of coverage have appeared for the brand, enabling us to communicate the Obalon message to an audience of more than 696 million. (Please note that these figures do not take into account all online and broadcast pieces).