Obalon

The Brief

After a competitive pitch process, Entice was selected to work on the consumer PR launch of Obalon, the world’s first swallowable weight loss balloon.

Supported by clinical studies, Obalon offers a real weight loss solution for those who have previously been unsuccessful in losing weight, or who do not meet the BMI criteria for traditional surgical weight loss procedures. Suitable for those with a BMI of 27 or over, this fully customisable, non-invasive, 12 week treatment offers an average weight loss of 8kgs (1st 3lbs), with minimal impact on everyday life.  

As part of our remit, Entice was responsible for the creation of a dedicated consumer website, www.obalon.co.uk, as well as all supporting patient literature and brochures. We were also responsible in developing case studies and engaging brand experts, as well as running a proactive consumer and trade press office.

The Plan

To mark the official launch of Obalon in the UK, Entice arranged a roundtable press event for key medical, health and lifestyle journalists with presentations from company representatives, medical experts as well as the first UK Obalon case study.

The event was well attended by over 30 journalists from key target media including national newspapers, lifestyle press, radio and television.

Post-launch, we worked with our target media to secure additional features and place Obalon case studies in broader weight loss features.

The Results

Post our event, we secured coverage in most of the major broadsheet and tabloid publications including The Times, The Telegraph, The Daily Mail, Mail Online, The Sun, The Metro and Evening Standard as well as multiple regional publications. The brand also achieved extensive broadcast coverage on Sky News, This Morning, ITV, Radio 4, Capital, Heart and multiple regional stations.

In the first month of our campaign 298 pieces of coverage appeared for the brand, enabling us to communicate the Obalon message to an audience of 696 million. Please note that these figures do not take into account all online and broadcast pieces.